With our vantage point and close proximity to the Amazon Web Services Lab at IP Expo, we were eye witnesses to the ongoing popularity of AWS. You would never have known it was Amazon’s first time at IP Expo; their AWS Labs sessions were packed out all day long. We didn’t see that sort of traffic anywhere else in the hall.
This sent a strong signal that only underlines the leader position that Amazon has fought for, and won, in the UK. They are in front by a country mile.
Which suited us down to the ground, of course.
We were beneficiaries of all that goodwill and warm buzz it generated. After each Lab session, attendees polarised to the Amazon Partner Village to ask questions and to see for themselves what Amazon Partners are up to.
Enterprise Cloud. Ask us how.
Anticipating high levels of interest, we staffed our stand with senior Cloud Architects as well as with Account Managers, all of whom were able to take questions and talk about how Smart421 is helping large UK companies on their separate cloud adoption journeys.
As evidence, we showcased a set of case studies covering a selection of customer engagements: Big Data analytics on the AWS Cloud for Aviva Quotemehappy.com, Services Transition to the AWS Cloud for ATOC Rail Settlement Plan and National Rail Enquiries, and Disaster Recovery on the AWS Cloud for Haven Power – part of Drax.
These real war stories certainly caught people’s attention. It seems that Smart421 is still one of the only IT services firms able to put up so much in the way of proof that we’ve done it for real.
As well as those case studies, my colleagues tell me that our AWS Competencies logos had a remarkable “magnetic effect” on drawing visitors to the stand.
But we didn’t just absorb all the goodness from the AWS Labs. We went out and hunted down prospects for ourselves. Glad we did. Evaluating the results today tells us that it really was worth all the hard work. We met some great people.
IP Expo was for us a trade show with a difference. As well as meeting people we already know (good), it has put us in touch with a whole new audience. OK, so we didn’t get to speak with everyone (with 12,500 attendees it would have taken some doing) but the 200 or so we did speak with were engaged enough to want know more about us and what we are doing with AWS. Therefore, mission accomplished.
Well, I’m off to give our stand team a well-deserved pat on the back.
We’ve got a few emails to send and some calls to make…
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