Justin Smith

Louis Smith
Photo: courtesy of TeamGB.com

When Team GB men’s gymnast Louis Smith said “Team Success beats Individual Win” he just about said if all. Now there’s a man who not only excels as an individual but also understands the power of team work, and demonstrated it yesterday.

Louis Smith showed in Men’s Team Final that individual contribution to team success is where it’s at and picked up an Olympic Bronze medal alongside Max Whitlock, Dan Purvis, Sam Oldham, and Kristian Thomas.

Of course, you don’t have to be an artistic gymnast or an Olympian (or both – eh Louis?)  to know the power of team work.

Most Smarties train hard, work hard and play hard but would never claim to be Olympian. However, people tell us that same sense of teamwork pervades everything we do, on every engagement for event client. Sentiement is nice but reality is better.

We’re loving seeing team work in action at London 2012.  If you’d like to keep track of the Team GB medal haul, check out our company homepage smart421.com


Go Team GB#OurGreatestTeam – we can relate to that.

Never mind worries of the underground being squeezed and the overground delays because of momentary heatwave – the London 2012 Olympic  and Paralympic Games is upon us. It’s been a bit of a organisational marathon just getting here. And the official brand police is watching so a thousand apologies if this blog avoids brand names (apart from our own that is).

Like you, we’re finding the building enthusiasm quite contagious and, like the majority of the nation, very keen to see Team GB do well.  And because team work means so much to the kind of work we do everyday, we’re truly loving their Twitter @TeamGB #OurGreatestTeam  – all 541 of them  (convenient if it was 421 but- oh well) .

So we’re showing our support with new banners on our own homepage smart421.com

Also from Monday (30 July) the Smart421 homepage will display Team GBs medal haul, and we’ll keep it updated everyday so you know where to come for the latest news on how many medals Team GB has achieved.

All the rumpus during the last 69 days with the Torch Relay teaches us some important lessons:  for example, if I stood on the Cornhill in Ipswich or the Broadgate centre in the City (or anywhere else for that matter) wearing a posh tracksuit and carrying a flame-on-a-stick, the chances are I might get some raised eyebrows, plenty of  “tut-tutting”, maybe get badmouthed on Twitter or certainly get moved on by the cops.

But – just imagine – add a fanfare, a police escort and cheering crowds – suddenly the flame-on-a-stick takes on an entirely different significance.

So right now, we’re off to get ready for the Opening Ceremony.

Enjoy the weekend watching the Games and see you Monday for an update on Team GB medal haul.


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