I’ve survived my first full day in Vegas at AWS re:Invent, the annual Amazon Web Services shindig, although I must admit to being jet-lagged to hell. Handily nothing ever shuts down here so waking up at 2am is not a problem
The first day was dedicated to the AWS Partner Network (APN) Summit, and the #1 highlight had to be the announcement that Smart421 have been awarded Premier Consulting Partner status – one of only 3 partners in the EMEA region to be recognised in this way. This is the highest level that there is globally, and it makes me really proud of what our internal AWS Practice have achieved over our four year journey with AWS – this is not something that AWS give to any old partner! It’s recognition of the great customer case studies and deployments that we’ve jointly undertaken with AWS, and the investment in deep skills that we’ve made.
The sheer scale of re:invent is pretty staggering. The venue (The Venetian) is enormous, the rooms are massive, and there’s a huge number of attendees with a very wide variety of interests – enterprise-level, gaming, HPC, start-ups etc. As I was at the APN Summit all day which was on its own floor, this didn’t really hit me until I went to the Expo part of the event at the end of day – where 180+ different vendors are touting their wares. It was a struggle even to walk through the room as it was so busy – although copious amounts of food and alcohol probably helped drive attendance :).
Here’s a couple of other takeaways from the APN Summit yesterday:
- AWS have just updated the quote that they use to demonstrate the rate at which they are scaling their infrastructure. Anyone familiar with AWS will probably have heard before that one way of quantifying their rate of infrastructure growth is in terms of comparing with the number of servers etc needed to run the Amazon.com retail business at some point back in the past. Well – AWS has carried on growing, and so this comparison metric has had to be updated. They are now adding enough server capacity every day to power Amazon.com when it was a $7bn business – which is quite an incredible statement really. Cloud computing is indeed a scale game…
- One of the big push areas from AWS is in driving use of AWS to host specific packages such as Microsoft Exchange, various Oracle business products (i.e. not just the technology components such as database, middleware etc), SAP, Microsoft SharePoint etc. Hence yesterday they announced some new partner competencies for some of these products. Personally I don’t quite get this – in my view, the cloud model is not so compelling for these kinds of IT workloads, as they tend to be very “steady state” in nature, not particular peaky workloads and if they are somewhat peaky, then you’ve usually got to have a resilient pair running all the time anyway and so they options for scaling down are limited. There’s a myriad of companies out there offering very price-competitive hosted Exchange and SharePoint models (like our sister company in fact) and they can exploit multi-tenancy across customers to drive a really low price point. Office365 (which wraps in Exchange and SharePoint with other stuff) is also the direction of travel for many enterprise customers. Having said all that, AWS are obviously seeing traction for these more enterprise-level software deployments otherwise they wouldn’t be aligning their partner model to it – as they are clearly not dummies given that they are giving the rest of the IaaS/PaaS market a bit of a hiding.
Today we have the opening keynote from Andy Jassy, and then we get into the more nitty-gritty technical sessions…